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Blog posts of '2017' 'April'

How a Wish List Will Boost Your E-Commerce Website

Does every e-commerce site need a Wish List? An area where they can save items they want to buy, but maybe can’t/shouldn’t right now? While having a Wish List is not a requirement of an e-commerce website, there are several important reasons to have one. The first is understanding need. Understanding the needs of your customers is crucial to having your business succeed. A Wish List lets you know what is on your customers’ minds. While past purchases can illustrate one’s preferences, a Wish List shows you what a customer likes, but maybe feels they can’t/shouldn’t have right at that moment. Knowing these “wishes” will help you curtail future promotions, products, and advertisements, and clue you into what may generate the most business.

Why Your E-Commerce Business Needs a Blog

Social media isn’t just a tool for connecting with friends, following celebrities, and sending kitten videos. It’s also a business tool used to build clientele, promote your brand, and sell products. One of the best social media tools to use is a blog.

Blogs are great avenues for regular updates with customers as well as a running list of useful, brand-related, information. For example, a clothing company may want to include blog posts about the latest fashion trends. A bicycle manufacturer may want to write about bicycle maintenance, biking trails, or fitness advice. A dog grooming business could talk about pet adoption, pet health, or include news stories involving animals. Here are some key reasons why every e-commerce business should have a blog.