Does every e-commerce site need a Wish List? An area where they can save items they want to buy, but maybe can’t/shouldn’t right now? While having a Wish List is not a requirement of an e-commerce website, there are several important reasons to have one. The first is understanding need. Understanding the needs of your customers is crucial to having your business succeed. A Wish List lets you know what is on your customers’ minds. While past purchases can illustrate one’s preferences, a Wish List shows you what a customer likes, but maybe feels they can’t/shouldn’t have right at that moment. Knowing these “wishes” will help you curtail future promotions, products, and advertisements, and clue you into what may generate the most business.