Social media isn’t just a tool for connecting with friends, following celebrities, and sending kitten videos. It’s also a business tool used to build clientele, promote your brand, and sell products. One of the best social media tools to use is a blog.Blogs are great avenues for regular updates with customers as well as a running list of useful, brand-related, information. For example, a clothing company may want to include blog posts about the latest fashion trends. A bicycle manufacturer may want to write about bicycle maintenance, biking trails, or fitness advice. A dog grooming business could talk about pet adoption, pet health, or include news stories involving animals. Here are some key reasons why every e-commerce business should have a blog.