Does every e-commerce site need a Wish List? An area where they can save items they want to buy, but maybe can’t/shouldn’t right now? While having a Wish List is not a requirement of an e-commerce website, there are several important reasons to have one. The first is understanding need. Understanding the needs of your customers is crucial to having your business succeed. A Wish List lets you know what is on your customers’ minds. While past purchases can illustrate one’s preferences, a Wish List shows you what a customer likes, but maybe feels they can’t/shouldn’t have right at that moment. Knowing these “wishes” will help you curtail future promotions, products, and advertisements, and clue you into what may generate the most business.
Social media isn’t just a tool for connecting with friends, following celebrities, and sending kitten videos. It’s also a business tool used to build clientele, promote your brand, and sell products. One of the best social media tools to use is a blog.Blogs are great avenues for regular updates with customers as well as a running list of useful, brand-related, information. For example, a clothing company may want to include blog posts about the latest fashion trends. A bicycle manufacturer may want to write about bicycle maintenance, biking trails, or fitness advice. A dog grooming business could talk about pet adoption, pet health, or include news stories involving animals. Here are some key reasons why every e-commerce business should have a blog.